Fruits - Japanese street fashion

Shoichi Aoki began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990s when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress - kimono, obi sashes and geta sandals - and combining them with handmade, secondhand and alternative designer fashion in an innovative 'DIY' approach to dressing. In 1997 Shoichi Aoki established the monthly magazine FRUiTS, now a cult fanzine with an international following, to record and celebrate the freshness of fashion in Harajuku.

Check out the exhibition website here
Or a Flickr photoset here
Or more about the Harajuku area here