Ayumi Hamasaki

While we're on the subject of Mobile Phones... in Japan they are called Keitai and they are very big (physically).
First of all, every has one, and it is mandatory to use it ALL THE TIME.

This ad with Cameron Diaz is playing in constantly in rotation in Shibuya and Shinjuku and Roppongi

It says nothing at all but it is a big deal here, also, lots of people have these phones: http://www.youtube.com/watch?v=xhZCnpHteTg

Which brings us to Ayumi Hamasaki and her Tu-Ka Ads http://www.youtube.com/watch?v=6t7YoFoL_8M
http://www.youtube.com/watch?v=FWPovakqQkI&mode=related&search= and her incredibly bizarre bubblegum ads

and her strawberry soda ads http://www.youtube.com/watch?v=Dq-rY4NUJ6o&mode=related&search=

Strangely she seems to still have very good teeth for a japanese girl who eats so much junk...

OK. I've just done a search for 'japanese teeth' on youtube... you have no idea of the magnitude of the problem.
I will rectify this forwith by interviewing teeth with a DV cam on the street tomorrow. You have my solemn oath. Although... come to think of it... bad smiles don't really like to show off... hmmm