DoCoMo stands for "Do Communications Over the Mobile Network"... obviously.
Notice how you can pay for stuff using your 9 series docomo phone. Its also an (http://sebintokyo.free.fr/images/suica.jpg) oyster card so you can travel around the city with it. Neat huh?
Why am I telling you this? Because it is MANDATORY to use your mobile phone for EVERYTHING. Last week I went McDonalds with a japanese girl, who pulled out her Keitai and paid for the cheeseburgers... with her phone. Not only that, but she had a viral marketing discount coupon ON THE PHONE which she had attained by reading some magazine or other and scanning the QR code in the ad and sending it to the complany. Who'd a thunk it? Genius.
So for anyone who's interested in creating viral marketing campaigns, these QR codes are very very popular and many ad campaigns in Japan have one attached for some reason or other. http://www.youtube.com/watch?v=qMAZ-YynIP4
Strongly recommended.
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1 comment:
Cool. These barcode type things do indeed seem to be popular. A great mechanism for delivery incentives, and looks like you can do it from a computer screen too, judging by the YouTube clip.
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