The sample had an older skew, so I'm even more surprised that it is as high as 40%. Interestingly, when asked how they accessed the information, the top 2 results were:
| Mobile phone mail | 276 | 65.1% |
| QR code scanner on phone | 181 | 42.7% |
Friday, 12 January 2007
Advertising on mobile phones
Another great post from What Japan Thinks, this time on the use of mobiles to access promotional information.
The sample had an older skew, so I'm even more surprised that it is as high as 40%. Interestingly, when asked how they accessed the information, the top 2 results were:
So QR codes are a significant channel into mobile content.
The sample had an older skew, so I'm even more surprised that it is as high as 40%. Interestingly, when asked how they accessed the information, the top 2 results were:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment