TBWA and online agency DUKE joined forces to create this viral campaign for the launch of the new Nissan QUASHQAI car. A series of films featuring preposterous car stunts drives viewers to the website www.qashqaicargames.com, which celebrates the spoof extreme car games and includes a history, rules, fan sites and driver profiles.
To further confuse reality with fiction, there is a page of links to genuine extreme sports sites as well as, naturally, a click-through to the Nissan website.
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