TBWA and online agency DUKE joined forces to create this viral campaign for the launch of the new Nissan QUASHQAI car. A series of films featuring preposterous car stunts drives viewers to the website www.qashqaicargames.com, which celebrates the spoof extreme car games and includes a history, rules, fan sites and driver profiles.
To further confuse reality with fiction, there is a page of links to genuine extreme sports sites as well as, naturally, a click-through to the Nissan website.
Friday, 22 December 2006
Robotic seal wins top award

A furry robotic seal used for therapy in nursing homes has been honoured by the Japanese government.
Paro is fitted with sensors beneath its fur and whiskers that allow it to respond to petting....
http://news.bbc.co.uk/1/hi/technology/6202765.stm
Wednesday, 20 December 2006
Mixi
I've now got a profile on Mixi, the Japanese social networking site. Come and say hello:
www.mixi.jp
Search for "AndyWorth" in users.
www.mixi.jp
Search for "AndyWorth" in users.
20 Questions
How would you respond to these questions?
Leave responses to any or all of them in the comments...
(OK, not actually 20, but you get the principle.)
Leave responses to any or all of them in the comments...
- Quote a line from a favourite film
- Sing your favorite song
- What's your best/most successful chat-up line?
- What's the worst chat-up line you've heard?
- Tell me a joke.
- What's your best put-down?
- What's your best curse?
- Which person would you most like to sleep with?
- Which person would you most like to be stuck in a lift with?
- What was the last thing you forwarded (via email/phone/etc.) to a friend?
- What was the last CD/book/comic/game/fashion accessory you bought?
- How do you greet your friends?
- Show me your best dance move.
- Who should run the country?
- What luxury would you take to a desert island if you were stranded there?
- If you could be a manga/comicbook/fictional character, who would you be?
- What would you most like to be able to take a photo of?
- What's the most outrageous piece of clothing you've ever bought (and where did you buy it?)
- What's your favourite word in a foreign language / English? ...and why?
- If you could teach an English person one phrase in Japanese what would it be?
- What's the best place in the world to live?
- If you had a super-power, what would you be able to do?
- What possession would you save first if your house was burning down?
- If you had to live in a computer game, which would you choose, and what character would you be?
- If they made a film of your life, who would play you?
- What song would you want played at your funeral?
- Who is the funniest person you know and why?
- What song do you always/love singing if you go to karaoke?
- Do you collect anything?
(OK, not actually 20, but you get the principle.)
Live Feed from Del.ici.us
I added a live feed from del.icio.us social bookmarking service, so we can throw our net wider and see what other people are looking at.
I've used the "japanese" tag, though I'm sure there are others that could be useful: teeth, japan (most popular links), ...
I've used the "japanese" tag, though I'm sure there are others that could be useful: teeth, japan (most popular links), ...
Elf Yourself
OfficeMax - an office supplies store, could it get any less glamorous? - have a whole suite of online games designed to work virally.
Check http://www.elfyourself.com/
Check http://www.elfyourself.com/
Tuesday, 19 December 2006
Lost in Translation
Here's a little nugget from one of those Boing Boing posts:
There's got to be some mileage in the automatic translation/babelfish area...
"citizenj says:
I'm not sure if you've noticed or not, but Google's translation from Japanese to English of the Little Car Kits site comes up with some serious Engrish going on:"Electlic? It delivers the feeling of being stoked to you as the Santa Claus does?"
Wow."
There's got to be some mileage in the automatic translation/babelfish area...
BoingBoing
They've got loads of stuff on Japanese culture on this blog:
http://www.boingboing.net/
Try a search...
http://www.boingboing.net/
Try a search...
YouTube: Oyster Curry Spoof advert
Another one I don't understand: http://www.youtube.com/watch?v=vR3J8Bof9cg
YouTube: Teaching Japanese women to speak English when being robbed
This one's just weird.
http://www.youtube.com/watch?v=NWdlbKSDgwE
http://www.youtube.com/watch?v=NWdlbKSDgwE
Market research data
Subscribe to:
Posts (Atom)